Waitrose has announced that it will become the second UK supermarket chain to pay the “tampon tax” on behalf of its customers.

It means the price of 97 sanitary products will drop by 5% – the amount of VAT usually charged by the government as sanitary products are classed as a “luxury item.”

It comes less than two weeks after Tesco announced it would be paying the tax for its customers – the first British supermarket to do so.

The tampon tax is a controversial issue in the UK. Last year, a petition to scrap the tax gathered 300,000 signatures before being delivered to ex-Prime Minister David Cameron.

Cameron then announced to the House of Commons that he would bring the tax to an end. But the victory was short lived. Despite promises to scrap it, the UK is still waiting. And supermarkets like Tesco and Waitrose just couldn’t wait any longer.

“By covering the VAT cost and reducing the price by 5%, we are confident it will make a difference to our customers,” said Waitrose spokesperson Michael Andrews.

Read More: This Massive UK Supermarket Just Cut ‘Tampon Tax’ for 100 Period Products

Tesco will cover the same cost for 100 sanitary products. But it’s not the first time the supermarket has shelved misogynistic pricing. In January, Tesco cut the cost of women’s razors so they cost the same as men’s, after a newspaper investigation revealed that women paid an average of 37% more for gender-targeted items.

The tampon tax will be removed nationwide by 2018. In the meantime, the £15 million raised from the levy is redirected towards charities that claim to support women. However, it was revealed earlier that year that some of that money had been used to fund an anti-abortion organisation.

Meanwhile, Scotland has run a pilot in Aberdeen to roll out free sanitary products to low-income women. It’s the first country in the world to run such a scheme to tackle period poverty.

British people have welcomed the news that private businesses understand sanitary products are an essential item – even though the government seems slower to catch on.

Read More: The Tampon Tax Is Still a Thing, and It’s Funding an Anti-Abortion Group

But not every supermarket has come on board. According to the Independent, Sainsbury’s declined to comment for “competitive reasons”, whilst Boots and Asda did not respond at all.


Demand Equity

Waitrose Is Also Going to Pay ‘Tampon Tax’ on All Its Sanitary Products

By James Hitchings-Hales