Activism is the must-have look of the summer.
And SZA is the latest star to model sustainable style with a new clothing line that aims to save the ocean from the scourge of plastic pollution.
The R&B star posted a series of photos on Instagram teasing a new sweatshirt and hoodie that will put 100% of the profits toward the cause.
The clothing line is reportedly being produced in collaboration with Champion.
Fans also shared photographs captured from SZA’s Instagram stories, with phrases like “Sustainability Gang” and “Puck Flastic” embroidered alongside images of seahorses and whales, posted with the caption “YALL READY TO SAVE DA OCEANS or nah."
The brand, Ctrl Fishing Company, is named after SZA’s Grammy-nominated debut album Ctrl — and has already accumulated over 25,000 followers on Instagram without sharing a single post.
Details are still scarce, and the only real information out there has been gleaned from the comments in SZA’s posts.
“OK, but does the profit go to an organization dedicated to sustainability?” an Instagram user asked.
“100 per cent actually,” SZA replied. “We look forward to sending you one.”
PUCK FLASTIC 🌈 pic.twitter.com/zBwp7QgJvI— DAILY SZA (@CampSZA) August 13, 2018
SZA's clothing line follows the lead of Adidas and nonprofit Parley Ocean Plastic in the fight to protect the oceans with sustainable fashion.
That partnership first launched a collection of shoes made from recycled ocean plastics in 2015, and it went on to sell over a million pairs the following year. Each shoe is 95% plastic and made from 11 plastic bottles.
Its success has spread to the biggest football teams in the world — both Real Madrid and Juventus have since released slick team uniforms also made from ocean plastic waste, worn by players like Cristiano Ronaldo, Gareth Bale, and more.
You can’t dress the issue down: an estimated 8 million tonnes of plastic enters the oceans every year, threatening marine life and damaging the environment.
And while an additional 380 million tonnes of plastic gets produced every year, it’s time for supply lines to take responsibility — and as brands start to realize sustainable fashion is totally in vogue, change will surely soon follow suit.
SZA’s clothing line is set to launch “soon,” according to Dazed.