It’s that time of year again — the Christmas ads are coming. 

One particular advert that is getting Twitter all riled up is the offering from Tesco, which features a cross-section of British families getting ready for the big day. 

Among those families is a Muslim family and, honestly, it’s thrown the internet into turmoil. 

Take action: Tweet Starbucks Asking Them to Donate 100% of Unused Food to Charity in the UK

After the advert screened for the first time last week, an avalanche of threats to boycott the store for “erasing” Christmas began to emerge. 

One Twitter user launched a poll and, after more than 1,300 votes, 50% of respondents said they would be boycotting the store. 

In defence of its advert, Tesco responded by saying that “everyone is welcome at Tesco this Christmas and we’re proud to celebrate the many ways our customers come together over the festive season.” 

Read more: There’s Now a Hijab-Wearing Barbie Celebrating an Olympic Medalist

And the supermarket isn’t alone in this one. 

Some users pointed out the illogical arguments of some of the “haters.” 

Others spoke up in support of the advert, which they say shows an “accurate representation” of the British population. 

Read more: This Scottish Charity Is Using Cups of Tea to Welcome Refugees to the UK

And others — in a classic British response — saw the funny side. 

Global Citizen believes in diversity and believes that, if we are to succeed in ending extreme poverty by 2030, we have to celebrate our similarities rather than our differences. You can join us by taking action here


Demand Equity

Fury at a Muslim Family in Tesco's Christmas Ad Has Sparked a Massive Outpouring of Support

By Imogen Calderwood