In 2020 we joined forces with Sony Music Latin in the fight against COVID-19 with a brand new multi-artist version of the iconic song "Color Esperanza (The Color Hope)" featuring some of the biggest, boldest, and brightest stars in Latin music, including:
Ruben Blades, Camila, Camilo, Pedro Capó, Coti, Diego Torres, Dilsinho, El Cigala, Farruko, Fonseca, Kany García, Leonel García, Gente De Zona, Leslie Grace, Nicky Jam, Lali, Ara Malikian, Dani Martín, Mau y Ricky, Prince Royce, Rauw Alejandro, Reik, Río Roma, Carlos Rivera, Ivete Sangalo, Thalía, Angela Torres, Manuel Turizo, Jorge Villamizar (Bacilos) and Carlos Vives
All record label net proceeds from the song have been benefiting the Pan American Health Organization (PAHO) and its COVID-19 relief efforts throughout the Americas. Keep streaming Color Esperanza 2020 to continue creating impact in the region!
Right now, you can make a difference simply by watching Color Esperanza 2020 below, the official music video on YouTube, or by listening to it on your favorite major streaming platform.
The more you watch or stream Color Esperanza 2020, the greater the donation to PAHO in support of its COVID-19 relief efforts throughout the Americas. Together, let’s use the power of music to make a positive impact.
A special thank-you note from, Director of PAHO, Dr. Carissa F. Etienne
Sony has donated all royalties received from "Color Esperanza" since the song's release in May 2020 to the Pan American Health Organization (PAHO), and will continue to do so in perpetuity. By providing live-saving PPE, COVID-19 tests, and critical care equipment to communities most in need, this funding enables PAHO to continue its emergency response efforts throughout the Latin American and Caribbean region most affected by the COVID-19 pandemic. As of March 1st 2021, PAHO has delivered life saving PPE to 136 countries, including 6.2 million gloves, 2.1 million gowns, 40 million surgical and respirator masks, 371 000 goggles, and more than 24 million COVID-19 testing kits in response to the global COVID-19 pandemic.
One year after the successful launch of “Color Esperanza 2020,” Diego Torres, Kany García, Leslie Grace, Lali, Reik, Carlos Rivera, Prince Royce, Thalía and Carlos Vives will spread messages of hope, well-being and health to the prevention of the SARS-CoV-2 virus on their social networks
“Color Esperanza 2021: Protect Yourself and Protect Others,” features 10 Latin artists who have come forward to help share messages on preventing the spread of the coronavirus through their social media channels using the lyrics of the song “Color Esperanza.”
The PAHO COVID-19 Response Fund
The COVID-19 pandemic is impacting communities all over the world. From its Washington, D.C. headquarters, 27 country offices, and three specialized centers across the Americas, PAHO/WHO is leading regional efforts to support countries in preventing, detecting, and responding to the pandemic. PAHO/WHO is also covering the procurement of supplies.
Global Citizen and Sony Music Latin thank our supporters