Why Global Citizens Should Care
John Legend’s “Stinky Booty Duty” jingle is fun and catchy — but the singer is serious about gender equality. Child care has historically been considered a woman’s domain, but that’s changing. Vocal advocates like Legend and Adam Levine are helping combat gender stereotypes and advance equality. You can take action on this issue here.

John Legend reprised his tune “Stinky Booty Duty” in an aww-inducing ad that aired during this month's Super Bowl.

The Pampers commercial features fathers on diaper duty and challenges stereotypical gender roles, showing that diaper-changing isn’t just mom’s job.

In the ad, Legend begins changing his 8-month-old son Miles’ diaper, only to call for “backup.” He turns to his daughter Luna, 2, who starred in the original “Stinky Booty Duty” ad last year — but she offers no help.

Take Action: Inspire More Dads To Rise Up Against Gender Role Stereotypes

The camera then pans to a chorus of fathers carrying their babies, who chime in.

“Somebody’s got a stinky booty,” they sing.

“And Daddy’s gonna clean it up,” singer and father Adam Levine responds as he fastens a diaper.

The ad for Pampers, a Procter & Gamble brand, encourages parents to split child-rearing duties, traditionally considered “women’s work,” equally and help advance gender equality —  and people are loving it.

Read More: This Viral Photo of a Dad Changing Diapers Carries an Important Message

Legend has never given diaper duty a second thought and has naturally split duties equally with wife Chrissy Teigen since their kids were born.

“It has never been a thing where it’s like, ‘You have to do it or I have to do it’," he told People. "It’s like, ‘Okay, I have him right now and his diaper needs changing, I smell it, I’m going to change him.’ I’ve always been like that, and never felt any hesitancy to do it.”

Social media users have also responded by celebrating the men in their lives who are already taking active steps toward equal parenting.

Legend, who performed at the 2018 Global Citizen Festival in New York, is a proud feminist and has been a vocal advocate for gender equality and women’s rights. He has also championed criminal justice reform and has called on policymakers to end the cash bail system, which keeps people in jail before they are convicted of crimes simply because they can’t afford their bail.

Read More: Why It's a Crime to Be Poor in America

“I’m absolutely a feminist,” Legend said in a 2017 interview for the documentary series Makers

"It doesn't cost us anything as men, for women to do well. We don't lose out because more women are empowered...more women are leaders. It just makes the world better,” he said.


Demand Equity

John Legend and Adam Levine Shatter Gender Stereotypes in This Heartwarming Ad

By Daniele SelbyErica Sánchez  and  Carmen Singer