Why Global Citizens Should Care
Activists, leaders, everyday people, and celebrities have stepped up to help in whatever way they can as the world continues to battle the COVID-19 pandemic this holiday season. You can join us and take action to end poverty here

Ryan Reynolds and Hugh Jackman have playfully feuded online for years, but this holiday season, they competed to sell products from their brands to raise money for charity

The competition ended on Monday as Reynolds tweeted that he had “a legal obligation” to post a video announcing Jackman’s win. 

The actors partnered with Sam’s Club, a members-only division of Walmart, to sell Reynolds' Aviation Gin and Jackman’s Laughing Man Coffee. The actors had a little over a month to try and earn the most purchases to win the competition.

Reynolds was competing is support of SickKids Foundation and Jackman was supporting his own organization, Laughing Man Foundation.

In the video posted on Twitter, Jackman called Reynolds — who was jokingly saved in his contacts as “Brian” — to deliver the news.

“You lost the Sam’s Club thing. I won,” Jackman teased. “Everyone hates you. Bye!” 

Even though Jackman won the competition, both of the charities received equal donations. 

“The REAL winner of the feud is the SickKids Foundation and Laughing Man Foundation,” Reynolds tweeted.

This isn’t the first time the actors worked together for charity, as both are committed to using their resources and platforms as celebrities to make the world a better place.

In April, the two joined forces for the All in Challenge to raise money for people in need of food. The challenge raised funds to support organizations like Feeding America, Meals on Wheels, World Central Kitchen, America's Food Fund, and No Kid Hungry.

In June, the duo appeared together as part of Global Citizen’s Global Goal: Unite for Our Future, a campaign, concert, and summit that mobilized more than $6.9 billion to help the world's most vulnerable people during the pandemic.

Throughout the pandemic, Reynolds has been donating to service industry workers who lost their jobs due to COVID-19 through the Bartender Emergency Assistance Program. The actor also supported Canadian Prime Minister Justin Trudeau’s initiative to stop the spread of COVID-19 by participating in the #PlankTheCurve challenge in March. 


Demand Equity

Ryan Reynolds and Hugh Jackman’s Most Recent Online Feud Raised Money for Charity

By Sophie Partridge-Hicks