The video for Bruno Mars’s “That’s What I Like” has gotten more than a half a billion views on YouTube, making it one of the biggest viral hits of the summer.
That is, until now.
Global Citizen’s remake of the video, which parodies the song in order to shed light on the serious issues of gender equality world wide, may go onto earn *almost* as many fans — and change the world in the process.
Global Citizen’s version of “That’s What I Like” takes one line from the original version, quoting “Jump in the Cadillac, girl, lets put some miles on it,” only to surprise listeners with the fact that, “in Saudi Arabia, they don’t let women drive.”
The video also alludes to the staggeringly high-number of “girls out of the classroom” -- that’s 65 million girls being denied education, to be exact.
The video exposes gender injustices that are still rampant around the world, from Tanzania to the European Union. For instance, although the Bruno-lookalike who stars in the video says he knows that “harassment in the workplace / Should never ever happen,” according to the United Nations, “between 40 and 50% of women in European Union countries experience unwanted sexual advancements, physical contact or other forms of sexual harassment at their workplace.”
While this spoof keeps Mars’ quirky-cute dance moves, the new version swaps out the pop star’s chorus with words empowerment. He serenades, “don’t need jewels shining so bright, just equal pay equal rights.”
The video is an ode to equality, unity and activism. The parody weaves in and out of varying international perspectives in true feminist fashion, and ultimately makes taking action look attractive. Because what’s sexier than combatting sexism?