Recycled plastic bottles might be keeping you warm this winter.
On Wednesday, the socially and environmentally conscious online retailer Everlane will release men’s and women’s jackets and sweaters made from plastic as part of their new ReNew collection, according to Elle.
Take Action: Take the Plastic Pledge: #UnplasticthePlanet
Finally, wearing stylish plastic doesn’t have to break the bank, with prices ranging from $55 to $198. There’s already a waitlist for the first ReNew collection, which will be produced from 3 million recycled plastic bottles.
"We need to start saying no to companies that are not pushing sustainability forward," Everlane founder Michael Preysman told Elle of the company’s latest pledge to eliminate all new plastic from their production by 2021.
The online store grew in popularity due to its “radical transparency” motto, but while it disclosed the factories it used to consumers early on, environmentalists and activists questioned whether or not they used eco-friendly materials. Everlane has since taken steps to do better.
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ReNew isn’t the company’s first attempt at eco-conscious production. Its 2017 denim collection was produced in a factory that recycles 98% of water.
"Any brand that's not thinking this way, is putting profit ahead of people,” Preysman said of the need to reconsider production methods.
Preysman said the 13 pieces in the new fall-winter collection are not only sustainable, they’re also warm.
Everlane plans to keep running with the model and continue creating ReNew collections. It’s set to recycle 100 million plastic bottles, which are known to endanger marine life and threaten human health, within five years to use in its products.
Preysman acknowledged that, as Everlane grows, so does its footprint on the environment.
One study found certain types of plastics could take 450 years to break down. More than 380 million metric tons of plastic are produced every year, and plastic production is expected to increase by 40% over the next decade.
What if we could take the plastic that's already here, and turn it into something meaningful? Turns out, we can. #ReNewTodaypic.twitter.com/cacD6ae4Rs
— Everlane (@Everlane) October 22, 2018
Other companies have also tried finding innovative ways to use recycled plastic in recent years. In 2016, Adidas teamed up with the environmental nonprofit Parley for the Oceans to make its supply chain more environmentally sustainable and sold 1 million shoes made of ocean plastics by 2017.
"We knew we had to play our part in improving the planet for ourselves and our customers," Preysman said of the collection.