Retailers around the world are using their resources to provide personal protective equipment to health care workers on the frontlines of the COVID-19 coronavirus pandemic. Shoe company Crocs joined the movement as it announced that it is donating 10,000 pairs of its signature foam shoes per day to workers in the United States to make sure they can stay clean and be comfortable.
Crocs launched the “A Pair for Healthcare” program on Thursday. The initiative is in direct response to health care workers and their friends and families who asked the company to help.
"The health care industry has always embraced Crocs, but our mantra of ‘Be comfortable in your own shoes’ applies now more than ever, and we want to do more to help our nation’s heroes," Crocs CEO Andrew Rees said in a press release.
First launched in 2002, Crocs were originally made for boating. The waterproof, easy to clean, but polarizing shoes in bright colors and fun patterns quickly became popular with health care workers.
Health care workers around the world are experiencing personal protective equipment shortages.
Now and always, we need to take care of each other. Sending love to you, #CrocNation 💚 And sending free shoes to our frontline heroes in healthcare. Visit https://t.co/xNp6I2aRd8 to request your pair. #CrocsCarespic.twitter.com/G4fyLe0kQq— Crocs Shoes (@Crocs) March 25, 2020
Crocs is sending shoes to hospitals and health centers directly, but workers can also request a pair online. The company has already received 400,000 requests and is committed to fulfilling orders until they run out.
Crocs is one of several retailers stepping up to help during the COVID-19 coronavirus pandemic. The shoe company Allbirds also made a generous donation of shoes to health care workers and started an initiative that donates a pair to a medical worker for every purchase.
"These workers have our deepest respect, and we are humbled to be able to answer their call and provide whatever we can to help during this unprecedented time," Rees said.