A year after the re-launch of global hit song "Color Esperanza" in 2020, royalties from the remake are now being used to assist the Pan American Health Organization (PAHO) to provide life-saving COVID-19 support to Latin America and the Caribbean.

Serving as the World Health Organization regional office for the Americas, PAHO works with communities throughout the region to improve health quality and access. All royalties received by Sony Music Latin from the “Color Esperanza” track are helping PAHO to procure personal protective equipment (PPE), COVID-19 tests, and critical care equipment for countries including Belize, Bolivia, Guatemala, Haiti, Honduras, Nicaragua, Paraguay, and Suriname.

Originally launched in May 2020, Global Citizen and Sony Music Latin teamed up to help the effort against COVID-19, with the release of a brand-new version of Diego Torres’ classic song “Color Esperanza” (“The Color Hope”) to support PAHO’s COVID-19 response.

Latin America and the Caribbean recently surpassed 1.6 million deaths due to COVID-19 — alongside more than 67.6 million confirmed cases.

Thanks, in part, to funding from “Color Esperanza 2020,” PAHO has been able to deliver life-saving PPE to 36 countries, including 6.2 million gloves, 2.1 million gowns, 40 million surgical and respirator masks, 371,000 goggles, and more than 24 million COVID-19 testing kits.

“Even with vaccines rolling out in our region, we must maintain public health measures to limit exposure to this virus,” said PAHO Director Carissa F. Etienne. “Social distancing, limiting gatherings, and the consistent use of masks in public settings and frequent handwashing are our absolute best hope for reducing the number of COVID-19 infections right now.”

The 2020 version of “Color Esperanza” featured some of the biggest names in Latin music alongside Diego Torres, including: Angela Torres, Ara Malikian, Camila​, Camilo​, Carlos Rivera, Carlos Vives​, Coti, Dani Martín, Dilsinho, El Cigala, Farruko, Fonseca, Gente de Zona, Ivete Sangalo, Jorge Villamizar, Kany García, Lali, Leonel García, Leslie Grace, Manuel Turizo, Mau and Ricky​, Nicky Jam​, Pedro Capó, Prince Royce, Rauw Alejandro, REIK, Río Roma, Rubén Blades, and Thalía.

In May 2021, the Color Esperanza campaign relaunched to prioritize COVID-19 prevention and protection throughout the Latin American and Caribbean region. Ten Latin artists have come forward to help share messages on preventing the spread of the coronavirus through their social media channels, using the lyrics of the song “Color Esperanza.”

Viewers can help increase awareness of COVID-19 and support PAHO by streaming or downloading “Color Esperanza 2020” on YouTube, Spotify, Amazon, Apple Music, and iTunes.

Funds from “Color Esperanza 2020” will be used to protect essential frontline health care workers, sustain and scale up key surveillance efforts to ensure timely detection of cases, and to find ways to better understand how the virus is evolving, as well as support local care delivery for COVID-19 patients.

"Color Esperanza 2020" was a beautiful moment in which humanity united for those in need, but many communities around the world still need urgent access to urgent health care and the COVID-19 vaccine. 

A true recovery from COVID-19 can only happen if everyone, everywhere has access to testing, treatments, and vaccines. Now, more than ever, the voices of Global Citizens matter. Eradicating extreme poverty requires international cooperation, solidarity, and a shared understanding in order to overcome the systems and beliefs that create it.

Global Citizen launched our year-long Recovery Plan for the World campaign in February as a roadmap to prosperity and recovery during and following the pandemic, prioritizing health, hunger, education, environment, and equity.

In 2021, we have a chance to make history. You can join us and take action now.


Defeat Poverty

'Color Esperanza 2020': How the Song Is Helping to Protect Latin American Communities From COVID-19 One Year On

By Camille May