Bruno Mars is a strawberry champagne on ice, shopping sprees in Paris, and everything 24-karat kind of guy, but that doesn’t mean he’s above a nice turkey dinner, especially when Thanksgiving rolls around.

The award-winning R&B star is capping off his “24K Magic World Tour,” which culminated in his home state of Hawaii on Sunday, by providing 24,000 turkeys to people in need, according to the Associated Press.

The singer donated funds to Salvation Army’s Hawaiian and Pacific Islands Division, which will give out the turkeys as part of its annual food program for Thanksgiving meals.

Take Action: Urge Zambia to Help Children Live Free From Hunger and Malnutrition

While Mars’ 24K Magic album is all about opulence, he’s aware of the hardships people face in the US and beyond.

In the past, he’s donated $1 million to the water crisis in Flint, Michigan. He’s also supported Save the Children, the Rainforest Alliance, DoSomething.org, and the Global Poverty Project, according to the celebrity website Look to the Stars.

His latest donation could help alleviate the gnawing problem of food insecurity during a holiday that prizes massive meals.  

Read More: These Are the Best Things To Donate to Food Banks During This Holiday Season

More than 15 million people in the US do not get enough food, and children are more likely to experience food insecurity than adults. Welfare programs designed to help people people struggling with hunger, meanwhile, could face substantial budget cuts.

In Hawaii, meanwhile, 35,000 households, or one in five people, are food insecure.  

While food insecurity is decreasing in the US, it’s on the rise around the world, with more than 821 million people unable to access enough food.