A year after the re-launch of global hit song "Color Esperanza" in 2020, royalties from the remake are now being used to assist the Pan American Health Organization (PAHO) to provide life-saving COVID-19 support to Latin America and the Caribbean.
Serving as the World Health Organization regional office for the Americas, PAHO works with communities throughout the region to improve health quality and access. All royalties received by Sony Music Latin from the “Color Esperanza” track are helping PAHO to procure personal protective equipment (PPE), COVID-19 tests, and critical care equipment for countries including Belize, Bolivia, Guatemala, Haiti, Honduras, Nicaragua, Paraguay, and Suriname.
A special message from @DirOPSPAHO -- #COVID19 is spreading in Latin America & the Caribbean, but you can help!— Global Citizen Impact (@GlblCtznImpact) May 18, 2020
Listen to #coloresperanza2020 🎶ALL record label net proceeds from the song will be directed to @pahowho thanks to @sonymusic#WHA73https://t.co/GTa42r8NjGpic.twitter.com/YVrR5ESleo
❤️Hey music lovers! Our favorite Latin artists recorded a special version of the iconic track “Color Esperanza" Listen, make a difference, and join the movement at https://t.co/jgSRbekGWo— PAHO/WHO (@pahowho) May 18, 2020
🙏 Thanks @GlblCtzn & @SonyMusicLatin for the initiative. #ColorEsperanza2020#COVID19https://t.co/Wgp0FrMkK4
"Color Esperanza 2020" was a beautiful moment in which humanity united for those in need, but many communities around the world still need urgent access to urgent health care and the COVID-19 vaccine.
A true recovery from COVID-19 can only happen if everyone, everywhere has access to testing, treatments, and vaccines. Now, more than ever, the voices of Global Citizens matter. Eradicating extreme poverty requires international cooperation, solidarity, and a shared understanding in order to overcome the systems and beliefs that create it.
Global Citizen launched our year-long Recovery Plan for the World campaign in February as a roadmap to prosperity and recovery during and following the pandemic, prioritizing health, hunger, education, environment, and equity.
In 2021, we have a chance to make history. You can join us and take action now.