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Stefano Azario/Gap Inc.
Filles et Femmes

Girl Proudly Models Her Hijab in Gap's Inclusive Back-to-School Ad


Why Global Citizens Should Care
Historically, there has been a massive blind spot in the fashion world when it comes to representation of the Muslim community. But recently more brands are pushing back against religious and gender discriminatory attitudes with inclusive campaigns. You can join us by taking action here to empower girls and women around the world.

The hijab is finally hitting mainstream advertising.

International clothing retail company Gap Inc. is getting props across the internet for a diverse new ad campaign featuring a young girl wearing a hijab, reported Teen Vogue.

KG_18_FA1_GG_OF_BTS_MAYAAYAH_0024_LR.jpgImage: Stefano Azario/Gap Inc.

Take Action: Let’s consider our own biases as we build a world where everyone sees equal #WeSeeEqual

"You have nooooo idea how important this is!” one Twitter user said about the diverse photos and video.

The brand's latest campaign, the kid-focused "Gap to School," spotlights children from P.S. 153 in Harlem, New York, as they dance, sing, play instruments, and run around wearing classic Gap denim and tees. The shoot was overseen by Hamdia Ahmed, who became the first Miss Maine pageant contestant to wear a hijab last fall.

Read More: Iowa’s First Hijab-Wearing Beauty Pageant Contender Has Big Plans

Images from the ad were released in late July, according to BuzzFeed. Viewers were quick to note the many black students proudly wearing their natural hair, and a young girl pairing a headscarf with her denim jacket and Converse sneakers.

Read More: These Female Parkour Players Are Breaking Barriers — and Jumping Over Them — in Egypt

And many expressed having an emotional reaction to finally seeing images that reflected their culture in mainstream fashion.

The ad marks the latest campaign to reflect the diversity of its audience, noted Emirates Woman, adding that  a spring Gap campaign featured a hijabi model in its summer collection and Dolce & Gabbana launched its first line of hijabs and abayas last year.

KG_18_FA1_GG_OF_BTS_ALL_GIRLS_0062_LR.jpgImage: Stefano Azario/Gap Inc.