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About Cadillac

A leading luxury automotive brand since 1902, Cadillac is embarking on a new wave of global expansion. Cadillac’s early history was defined by a series of achievements and firsts in technology and design, propelling it to worldwide fame as a premium brand. In 2015, Cadillac established its own new business unit within General Motors and expressed its renewed core values to consumers in an inspiring brand promise to Dare Greatly.

About Cadillac & Global Citizen

Cadillac was founded by a bold, entrepreneurial vision. Over a century later, America’s original luxury automotive brand is in the midst of a global reinvention. Fueled by its commitment to Dare Greatly and celebrate those who forge their own path, Cadillac has partnered with Global Citizen to inspire and support a new generation of social entrepreneurs in their efforts to drive change in the world.