Anitta, Seu Jorge, Gilberto Gil, Gaby Amarantos, Charlie Puth, Chris Martin, and More Drive Action and Amplify Calls to Protect the Amazon at Global Citizen Festival: Amazônia

Belém, Brazil, November 1, 2025 // Today in Belém, Global Citizen Festival: Amazônia brought together 50,000 Global Citizens from the State of Pará to celebrate the culmination of the Protect the Amazon campaign, which reached its goal to raise US $1 billion dollars in commitments to protect the world’s most vital rainforest and uplift the communities who call it home. Over the past year, Global Citizen, the world’s largest movement to end extreme poverty, mobilized global citizens to take a massive 4.4 million actions to help protect, restore and rewild 31 million hectares of the Amazon – equivalent to over 43 million football fields – impacting 18 million lives. The first-ever Global Citizen Festival to be staged in Latin America amplified the voices of local and Indigenous leaders from across the Amazon ahead of COP30, which will take place in Belém later this month.

Global Citizen also announced the all-time impact milestone that $50 billion has been deployed on its platforms since the movement’s founding. 

The show commenced with an honoring the land ceremony by Djuena Tikuna. Indigenous artists Kaê Guajajara, Arraial Do Pavulagem, and Eric Terena performed throughout the evening, anchoring Global Citizen’s continued mission to uplift Amazonian voices. 

Latin Grammy Award winner Gaby Amarantos serenaded her hometown of Belém with ‘Foguinho,’ ‘Te Amo Fudido,’ and ‘Short Beira Cu.’ Internationally acclaimed singer-songwriter Charlie Puth brought down the stadium with his mega-hit ‘We Don’t Talk Anymore’ and latest single ‘Changes,’ then closed the set with tear-jerker ‘See You Again.’ Brazilian icon Gilberto Gil unified the crowd as they sang along to ‘Andar Com Fé,’ ‘Palco,’ and ‘Toda Menina Baiana.’

The Brazilian audience was captivated by Coldplay’s Chris Martin as he lit up the stage with celebrated chart-toppers ‘A Sky Full of Stars,’ ‘Yellow,’ and ‘Paradise’ on guitar and the keyboard. He was joined by Anitta for a mesmerizing duet of crowd-favorite ‘Viva La Vida.’ Shawn Mendes surprised the stadium with a recorded performance of ‘Youth’ and a heartfelt message to protect the Amazon.

Brazilian pop samba legend Seu Jorge energized the audience to dance to the rhythms of ‘Mina do Condomínio’ and ‘Felicidade.’ He also welcomed back Chris Martin to the stage to sing ‘Amiga da Minha Mulher’ together. Headliner Anitta brought down the house with an exhilarating medley of hits, including ‘Lose Ya Breath,’ ‘Envolver,’ ‘Vai malandra,’ and ‘São Paulo.’ 

“Global Citizen Festival: Amazônia stands as a powerful example of all that is possible when governments, corporations, grassroots organizations, and everyday citizens unite to defend the planet. Together, we have mobilized $1 billion dollars to protect the Amazon—funds that will help guard local and Indigenous communities from illegal deforestation or mining. This is the power of collective action on a global stage,” said Michael Sheldrick, Co-Founder and Chief Policy, Impact and Government Relations Officer, Global Citizen. “But the work continues. Ahead of COP30, we’re calling on the United Kingdom, Germany, and France to commit to new, innovative financing mechanisms and strengthen national climate plans to match the scale of the challenge. This is how we can turn global promises into real protection for the lungs of our planet.”

Global Citizen Festival: Amazônia was broadcast across Brazil exclusively on Globo, including live on Multishow, and Globoplay, open to non-subscribers in Brazil, with highlights airing free on TV Globo, so viewers across Brazil could watch and take action in real time. Outside of Brazil, the festival was live streamed globally on YouTube, and on ViX across the U.S., Mexico and Latin America.

Global Citizen Festival: Amazônia was presented by Banco do Brasil. Supporting partner was Teneo; organizing partner Re:wild; policy partners Bezos Earth Fund and Open Society Foundations, preferred payment partner BB Visa, payment experience partner Cielo, beverage partner CERPA, and location partner the State of Pará. Production partners were Live Nation and Rock World. 

Protect the Amazon

Ahead of Global Citizen Festival: Amazônia, Global Citizen’s 12-month Protect the Amazon campaign had secured over US$345 million dollars in commitments, including Everland’s announcement that it had secured Letters of Intent totalling US$135 million dollars from companies seeking to invest in Indigenous-centered forest conservation projects and US$100 million dollars from the Inter-American Development Bank. Suriname also pledged to pass the Sustainable Management of Nature Law and codify the policy to preserve 90 percent forest coverage, approximately 15 million hectares. 

Today, the campaign announced nearly US$700 million dollars in new commitments from the stage at Global Citizen Festival: Amazônia to protect the world’s most vital rainforest and empower the communities who call it home—bringing the total announced for the Protect the Amazon campaign to over US$1 billion dollars. 

Governments have already started to respond. Prime Minister Keir Starmer of the United Kingdom sent an exclusive message to Global Citizen, “On the eve of COP30 in Brazil, home of the Amazon rainforest, it is fantastic so many people have gathered to show their support for climate action at the Global Citizen Festival.” It is expected the Prime Minister will make a commitment in response when he arrives for COP30. Germany contributed US$23 million dollars to the Legacy Landscapes Fund to strengthen biodiversity protection and local stewardship. The Brazilian government, under the leadership of President Luiz Inácio Lula da Silva and Minister Alexandre Padilha, announced a US$72 million dollar contribution to Gavi, reaffirming Brazil’s commitment to addressing the growing link between infectious disease and climate change.

Banco do Brasil announced a new commitment of US$185 million dollars to be distributed by the end of 2026, anchoring the further announcement that they will invest US$1 billion by 2030 in Amazonian communities and conservation. Banco da Amazônia committed US$93 million dollars to anchor a program designed to attract up to US$740 million dollars in catalytic capital for the Amazon. The Soros Economic Development Fund expanded its nature-based solutions investments by US$35 million dollars, which will help protect 6 million hectares, create 7,000 jobs, and benefit 800,000 people. The Amazon Investors Coalition pledged US$10 million dollars to advance conservation and community resilience. Re:wild committed US$1 million dollars to strengthen Indigenous fire prevention and territorial defense efforts in the Brazilian Amazon through the Forest Threats and Fire Prevention Fund and US$1 million dollars to sustainable Indigenous leaderships, lands, and cultural heritage, while Sol de Janeiro mobilized US$1.5 million dollars. Sounds Right committed US$400,000 dollars in NATURE’s royalties and donations to support Indigenous- and community-led forest protection in the Amazon and Congo Basin region. 

Everland announced it had secured an additional US$25 million dollars in Letters of Intent, bringing the total to US$160 million dollars, for 20 new Indigenous-centered forest conservation projects to be developed via its Indigenous Amazon Outcome Bond initiative. So far, projects representing nearly 90,000 Indigenous and traditional community members across 17 million hectares of Amazonian rainforest have expressed interest in participating. Collectively, these pledges mark a decisive step forward in protecting the Amazon rainforest’s ecosystems, advancing Indigenous rights, and driving sustainable livelihoods by laying the groundwork for a new era of forest finance and climate leadership.

Alongside these conservation efforts, major commitments were made to accelerate a just energy transition and support frontline communities. Schneider Electric announced a global initiative to reach 4 million people with skills in tech, energy, and renewables, expand access to clean power for 10 million people in remote areas, and help industries advance toward carbon neutrality through innovation until 2030. Pele Energy Group committed US$125 million dollars to advance a just transition through investments in skills development, social infrastructure, and green industries that will benefit 1 million people across South Africa, Central and South America, and Sub-Saharan Africa. Additionally, CIMMYT (International Maize and Wheat Improvement Center) committed US$20 million dollars to build resilient food systems for Indigenous and rural communities across Amazonia, benefiting 300,000 people, with a focus on empowering women and youth through sustainable agriculture. Energea pledged US$50 million dollars to bring renewable electricity to 20,000 off-grid households in Colombia by 2030, improving the lives of more than 60,000 people while fostering sustainable local economies. 

Bridging Ventures, through its Just Economic Forever Fund, launched a US$200 million campaign to scale clean energy access across Latin America, beginning with solar projects that will deliver first-time reliable power to 50,000 people in the Amazon and ultimately reach 650,000 people, cutting 2.5 million tonnes of CO₂ annually. RISE Life-Centered Investments announced the launch of a US$100 million dollar Biomes Fund, with US$32.5 million dollars currently secured, to invest in Brazil’s climate transition focused on decarbonization, the sustainable use of natural resources, and the preservation and restoration of biodiversity. UNEP and Sustainable Finance Observatory, through the SHIFT Project, committed US$23.8 million dollars to support local climate action in 100 cities and regions worldwide by 2030, starting in Brazil. Fundo Flora, a WRI Brasil initiative managed by Sitawi, committed to direct US$10 million dollars to local restoration champions, aiming to restore up to 20,000 hectares in Pará and benefit 10,000 people. Crop Trust committed US$10 million dollars to boost crop diversity and food security across the Amazon biome and Latin America, conserving 300,000 threatened seed varieties for use by farmers, breeders, consumers, and school meal programs. Together, these initiatives signal a powerful global coalition committed to protecting the planet’s most critical ecosystems while ensuring a fair, inclusive, and climate-resilient future for all.

Global Citizen Festival: Amazônia was the most sustainable music festival ever to take place in the Amazon region, powered entirely by battery, fossil-oil free biofuels, and solar power gathered on the roof of the Mangueirão. The entire carbon footprint of the festival was offset by Comerc Energia and Future Climate. All emissions were monitored and will be reported by independent experts, including Hope Solutions and Showpower.

Global Citizen has a strict due diligence and accountability process to ensure that every commitment announced is new, not previously announced, and backed by a clear plan for delivery. Each pledge is reviewed for its attainability, measurable impact, and alignment with Global Citizen’s campaign objectives. Commitments are monitored until fully implemented.

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