Cisco & The Coca-Cola Foundation Hear Selena Gomez's Call for COVID-19 Action
Both companies are stepping up to make sure everyone, everywhere can access COVID-19 vaccines.
When superstar Selena Gomez sends a tweet to her 65 million followers, it’s not a surprise that she gets results.
That’s exactly what happened this week when Gomez tweeted at Global Citizen partner Cisco as part of the VAX LIVE campaign, calling on the tech company to stand up for COVID-19 vaccine equity.
Thank you to all the wonderful staff at @Cisco + @chuckrobbins for helping increase global access to the COVID-19 vaccine. We need more leaders to help fund vaccine doses for healthcare workers around the world. #VaxLive— Selena Gomez (@selenagomez) April 24, 2021
Cisco’s CEO Chuck Robbins wasted no time in responding to her call to action, saying that Cisco would be committing $5 million to COVAX, the vaccine pillar of the ACT-Accelerator, to make sure frontline workers have access to vaccines. This is part of Cisco’s Inclusive Recovery efforts, through which technological advancements are helping hospitals and frontline workers keep communities safe.
Thanks, @selenagomez! @Cisco is proud to partner with @glblctzn for #VaxLive: The Concert to Reunite the World! We're committing $5M to #COVAX to ensure frontline workers and the most vulnerable have access to vaccines. Together we can power an inclusive recovery for all. https://t.co/AiCSV4dism— Chuck Robbins (@ChuckRobbins) April 24, 2021
This commitment led to a chain-reaction of progress in the fight against COVID-19. An anonymous Swiss Foundation donor agreed to match Cisco’s contribution. Then, Cisco’s Chief People, Policy & Purpose Officer and Global Citizen board co-chair Fran Katsoudas reiterated Cisco’s commitment to ending COVID-19 for all, and challenged The Coca-Cola Foundation to step up.
Wow, thanks @SelenaGomez! @Cisco is proud to partner with you and @glblctzn for #VaxLive. We’re donating to #COVAX to ensure equitable access to vaccines and hope others will join us as well! @BeaperezBea and #CocaColaFoundation – what do you think? https://t.co/PxAZqp3ZcG— Francine Katsoudas (@FranKatsoudas) April 26, 2021
The Coca-Cola Foundation delivered, and announced it will donate $500,000 to support COVAX.
We are proud to partner with @glblctzn and join the call for equitable access to vaccines through #VaxLive. The #CocaColaFoundation is donating to support #COVAX and its global COVID-19 vaccine efforts. https://t.co/lauMWBcNO0— The Coca-Cola Co. (@CocaColaCo) April 26, 2021
Combined with a commitment from the Analog Devices Foundation for $1 million to COVAX, these commitments total $11.5 million and will allow for the purchase of 2.3 million vaccine doses for health workers on the front lines.
These commitments and more will be celebrated on May 8 as part of VAX LIVE: The Concert to Reunite the World.
Hosted by multi-platinum recording artist, actress, and producer Selena Gomez, the VAX LIVE broadcast special will feature musical performances by Jennifer Lopez, Eddie Vedder, Foo Fighters, J Balvin, and H.E.R. Special guests from around the world will also speak about the importance of vaccine equity, including President Joe Biden, First Lady Jill Biden, Vice President Kamala Harris, Ben Affleck, Chrissy Teigen, David Letterman, Gayle King, Jimmy Kimmel, Nomzamo Mbatha, Olivia Munn, and Sean Penn.
VAX LIVE will take place at SoFI Stadium in Los Angeles, California, and air on Saturday, May 8, on ABC, ABC News Live, CBS, YouTube, and iHeartMedia broadcast radio stations and the iHeartRadio App, starting at 8 p.m. ET/PT and 7 p.m. CT. It will also air on FOX at 11 p.m. ET/PT and AXS TV.
The concert will air internationally on Globo in Brazil, Caracol in Colombia, SABC in South Africa, and MultiChoice across Africa. As the exclusive global streaming partner, YouTube will stream an extended version of VAX LIVE: The Concert to Reunite the World on the Global Citizen channel, which will include newly announced exclusive performances from Foo Fighters, Eddie Vedder, and J Balvin, as well as additional appearances by NCT 127 and Picture This and YouTube creators Daniel El Travieso, Kati Morton, ShootforLove, Thembe Mahlaba, and The Try Guys.
Learn more and take action here.
As part of Global Citizen’s Recovery Plan for the World campaign, VAX LIVE: The Concert to Reunite the World will bring together artists, entertainers, world leaders, and more to ensure equitable vaccine distribution around the world, tackle COVID-19 vaccine hesitancy, and celebrate a hopeful future.
Find out how to tune in here, and join us in taking action to end the pandemic and ensure that everyone, everywhere has access to COVID-19 vaccines. Then, head to our multimedia hub VAX BECAUSE to join candid conversations about the pandemic, and find answers to your biggest questions about the vaccines.
Want to take home part of the show? Check out our VAX LIVE merch at the Global Citizen official store.