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The CN Tower was the tallest free-standing structure in the world for more than 34 years and it is one of the modern Seven Wonders of the World — but a new tower in Toronto has garnered attention this week.

Concept images of what’s being called the #unignorable tower show a building standing at more than twice the height of the CN Tower — that’s how tall a tower would need to be in order to provide housing for all of the people experiencing poverty in the Greater Toronto Area.

The image and concept of this tower is part of a United Way Greater Toronto campaign that aims to shed light on Toronto’s poverty issue.

“We created an augmented reality experience to draw attention to one of the biggest problems in the GTA — poverty. In a region as prosperous as ours, the size and complexity of the issue of poverty can often go unnoticed. And you can’t solve a problem if you don’t know it exists,” the United Way said.

Users can see what the giant tower would look like through the United Way's app — it’s a huge tower and it highlights the more than 116,000 people and families living in poverty.

Almost 5 million people live in poverty in Canada, which accounts for 1 in 7 people, according to the most recent data.

The giant structure is meant to make the issue “unignorable,” and United Way is calling on citizens to help them fight the problem and combat local poverty. 

The organization has a pop-up event in Brookfield Place until Nov. 8 with the goal of raising funds and awareness, but you can always learn more about what it does here.


Demand Equity

United Way App Makes Toronto Poverty Virtually ‘Unignorable’

By Jackie Marchildon