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This Valentine’s Day, spread the love—and the word—to fight AIDS

Flickr: Tania Saiz

What’s one way you can help stop the spread of AIDS, spread some love around the world, while also rocking some red lipstick??

Join in on the #KissandContribute Campaign!

This Valentine’s Day, RED is teaming up with Fresh Beauty to save lives and support their fight against the spread of AIDS. From now until February 15th, post a photo on Instagram with the hashtag #KissandContribute and Fresh will donate $1 to (RED). 


This could add up to $10,000 if we all contribute!

Here’s how you do it:

  1. Take a kissing photo. It can be a smooching selfie with your BFF, a kiss from your favorite furry friend, or even lipstick on a coffee cup. Get inspired here.
  2. Post it on Instagram. Use #KissandContribute and the following copy: Join us & share the @RED love this Valentine’s Day.
  1. $1 is donated to (RED). We can’t wait to see your pics. (RED) will be regramming our favorites all week!

Instagram a kissy photo, use the #hashtag #kissandcontribute tag @red and @freshbeauty will donate $1 to fight AIDS 😘💋

A photo posted by Frankiie Perez-Chavez (@frankiie.pc) on

Love my #Starbucks! #kissandcontribute #fightAIDS @red ❤️❤️❤️❤️👑😍

A photo posted by Maggie Donnelly (@queen_mags29) on

Everyday, 600 babies are born with HIV. But together we can get that number close to zero and deliver the first AIDS-FREE GENERATION in over 30 years.

Together, (RED) and Fresh have also launched the limited edition SUGA(RED) Lip Treatment Sunscreen SPF 15. For every SUGA(RED) purchased, 25% of the retail price goes to the US Fund for the Global Fund to fight AIDS, which can provide over 2 weeks of life-saving HIV medicine.

So get ready to pucker up and post!

We can’t wait to see all your pics! 

😍 #kissandcontribute from the (RED) office!

A photo posted by @noeleneybean on