This Valentine’s Day, spread the love—and the word—to fight AIDS
Who knew how far a little red lipstick could go?
What’s one way you can help stop the spread of AIDS, spread some love around the world, while also rocking some red lipstick??
Join in on the #KissandContribute Campaign!
This Valentine’s Day, RED is teaming up with Fresh Beauty to save lives and support their fight against the spread of AIDS. From now until February 15th, post a photo on Instagram with the hashtag #KissandContribute and Fresh will donate $1 to (RED).
This could add up to $10,000 if we all contribute!
Here’s how you do it:
- Take a kissing photo. It can be a smooching selfie with your BFF, a kiss from your favorite furry friend, or even lipstick on a coffee cup. Get inspired here.
- Post it on Instagram. Use #KissandContribute and the following copy: Join us & share the @RED love this Valentine’s Day.
- $1 is donated to (RED). We can’t wait to see your pics. (RED) will be regramming our favorites all week!
Everyday, 600 babies are born with HIV. But together we can get that number close to zero and deliver the first AIDS-FREE GENERATION in over 30 years.
Together, (RED) and Fresh have also launched the limited edition SUGA(RED) Lip Treatment Sunscreen SPF 15. For every SUGA(RED) purchased, 25% of the retail price goes to the US Fund for the Global Fund to fight AIDS, which can provide over 2 weeks of life-saving HIV medicine.
So get ready to pucker up and post!
We can’t wait to see all your pics!