These Plastic-Free Water Bottles Disappear 3 Weeks After You Throw Them Away
The sustainable bottles decompose after less than a month in a landfill.
It’s a problem that has reached unsustainable levels.
And now a Scottish inventor named James Longcroft wants to upend the status quo by eliminating single-use plastic water bottles once and for all.
Take the Pledge: #SayNoToPlastic
Longcroft recently unveiled his sustainable version of a water bottle made with recycled paper and waterproof lining, according to an Indiegogo for his company Choose Water.
“The development process was harder than originally expected and required the development of cutting edge machinery and tooling,” Longcroft wrote on the crowdfunding page.
“The bottle itself had to be completely biodegradable, sustainable and non-toxic in anyway to both marine and land ecosystems, while at the same time still resemble a bottle, cost the same for the consumer and keep the water inside fresh,” he added.
After six months of experimenting, the team landed on a design that is commercially viable. The waterproof lining is a company secret, but they say the materials used are environmentally sound, according to Business Insider.
The sleek, dark blue bottles say “Choose 2” and will be sold in supermarkets for around $1 when the company is ready to go public.
The bottle’s biggest asset is its biodegradability, Longcroft notes.
It decomposes within three weeks of being in a landfill or in the environment, compared to the hundreds of years that plastic water bottles take to decompose, according to Business Insider.
It can be safely consumed by marine creatures, unlike plastic which causes great harm to marine life, and it neutralizes soil acidity when disposed of on land, according to the Indiegogo.
The advantages of the bottle don’t end there.
All of the profits from the bottle will be given to the charity Water for Africa, which seeks to provide access to clean water to people across the continent.
The team’s crowdfunding effort, which has a month left, has so far raised $19,158 of its $34,000 goal.
Read More: 7 Ways to Cut Junk Plastic From Your Life
Finding solutions to single-use plastic has gained urgency in recent years as the scale of the problem has come into focus.
Globally, around 380 million metric tons of plastic are being created annually and 75% of this goes unrecycled. An estimated 8 million metric tons of plastic enter the oceans each year, which is like emptying a garbage truck full of plastic into an ocean every minute.
Choose Water’s bottle is, ultimately, a reimagining of humanity’s relationship with nature and shows that consumerism does not have to harm the environment.
Global Citizen campaigns to end the dominance of single-use plastics and you can take action on this issue here.
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