As rescue workers continue to uncover bodies from the rubble of the earthquake that struck Mexico on Tuesday, killing at least 237, actress and CHIME FOR CHANGE co-founder Salma Hayek Pinault is calling on people to donate what they can to help with rescue and recovery efforts.
In a video posted to her Instagram account, the actress pledged to match all donations up to $100,000. As of this writing, her Crowdrise campaign has garnered over $230,000 in donations, which will benefit UNICEF.
“I implore to the goodness of your hearts, to your compassion, to help,” Hayek Pinault said in the video. “Anything that you can give will make a big difference.”
She also recounted her own personal connection to the earthquake, having lived through a similar quake that hit Mexico in 1985, killing an estimated 4,200 people.
“After the 1985 earthquake in Mexico City I was evacuated from my building,” she said. “A lot of friends died, including an uncle who was very, very close to me. I have lived through the aftermath of a disaster of this magnitude and it’s horrific.”
Hayek Pinault, who is from Mexico, is no stranger to humanitarian work. Through her work with CHIME FOR CHANGE, she has worked with children around the world, and collaborated with UNICEF to meet with Syrian refugee children in Lebanon in 2015.
At least 20 schoolchildren were killed when a school collapsed in Mexico City on Tuesday.
UNICEF, per its donation site, is “focusing on providing child-friendly spaces and helping get kids back to school” in the wake of the earthquake. Last year, the organization responded to over 300 disasters in more than 100 countries.
“Many children and families are hurt and in terrible need,” Hayek Pinault wrote in her crowdfunding campaign.
Other celebrities, including author J.K. Rowling and Facebook CEO Sundar Pichai, have also pledged to help.
Our hearts are with the people of Mexico after the devastating earthquake. We're committing $1M to aid in recovery efforts #FuerzaMéxico— Sundar Pichai (@sundarpichai) September 20, 2017
Heartbreaking footage from Mexico. I was there just last month. You can donate to Oxfam's appeal, as I have, here: https://t.co/NSHXjnKB54 💔— J.K. Rowling (@jk_rowling) September 20, 2017
Nine Latin American countries have pledged to send search-and-rescue teams or technical assistance to the scene of the disaster, and two teams — from Panama and El Salvador — have already begun rescue operations, according to Reuters.