Children around the world have grown up learning how to share, how to count, how to be a friend from the TV show "Sesame Street." The show has been influential in shaping how children learn about and see the world around them.

Procter & Gamble wants to make sure that world is one that’s free from gender bias, a world where girls and boys have equal, limitless opportunities. So together with the non-profit Sesame Workshop, Procter & Gamble is working to spark conversations that will change societal narratives.

In a new video featuring children from around the world and Sesame Street muppets, Procter & Gamble and Sesame Workshop talk about the value of education and children’s potential to chase after any career they want — from astronaut to pastry chef to “fish doctor.”

Procter & Gamble is also sponsoring new episodes for the series “Growing Up Chamki.” The series features a Muppet girl named Chamki who lives on Galli Galli Sim Sim — the Indian version of Sesame Street — and will tackle issues of gender inequality by modeling girls and boys in different careers and family roles.

Both Sesame Workshop and Procter & Gamble aim to eliminate gender-biased barriers to education. When girls have access to education, it can change their lives. Education opens doors to better health and economic opportunities, and gives them greater control over their lives and influence in their communities.

Girls who have equal access to quality education and the same opportunities as boys can realize their full potential. When #WeSeeEqual, girls are limitless.


Demand Equity

These Sesame Street Muppets Want Girls and Boys to Know Their Dreams Are Limitless

By Daniele Selby