Secret Deodorant Just Scored a Goal for Gender Equality
From now until July 9, the company will donate $1 for every Secret Outlast deodorant sold.
It’s 2019, but women are still competing on an unequal playing field. From the sports world to the tech industry to finance, women are still paid 20% less than their male counterparts on average.
In fact, today — Equal Pay Day — marks how far into this year a woman would have to work to make the same amount of money as a man did last year, for equal work.
But equal work and equal sweat deserve equal pay. That’s the message that Secret is sending to girls around the world.
“While Secret’s products are expertly designed to protect women against odor and sweat, we believe there are some things women shouldn’t have to sweat – like getting paid what they’re worth,” says Sara Saunders, associate brand director for Secret.
This year, the deodorant company, a Procter & Gamble brand, is working to empower female athletes, who are often paid less than their male peers. As an official partner of the US Women’s National Soccer Team, Secret is committed to giving the team the visibility it deserves, with the eventual goal of helping all players to achieve pay parity with their male counterparts.
Take Action: Take Action This Equal Pay Day
As a show of support for all female athletes, Secret is also donating $100,000 to Girls Leading Girls, a nonprofit that helps young girls develop life and leadership skills through soccer. The San Francisco-based organization runs soccer camps and leadership trainings in California and Nicaragua, and is the first soccer organization with all-female coaches and participants.
The company’s pledge will help fund soccer camp experiences and leadership training for more than 750 girls and women between the ages of 7 and 35, ultimately helping the next generation of female soccer players to realize their strength.
And for every stick of Secret Outlast deodorant the company sells between now and July 9, an additional $1 — up to $25,000 — will be donated to the organization.
“We believe that women can achieve more when we stand together and cheer for one another. As women continue to take on the fight for equal pay, we’re proud to stand with female athletes who fight for progress and pursue their passions without sweating the obstacles in their path,” Saunders says. “As a brand for women by women, we’ll continue to cheer on those who are ‘all strength, no sweat.’”