We love a business that loves toilet humour.

We also love an ethical, eco-friendly business that uses its profits to help those in need. And there's one business out there that checks all those boxes: Who Gives a Crap. They have us flushed with excitement at how businesses can help wipe away poverty!

Their toilet paper is not only good for your bum but it’s good for the planet, too! The Who Gives a Crap team believe trees are for hugging, not wiping your bum on, so all their products are made using 100% recyclable materials. This not only saves trees but also saves on water and greenhouse gas emissions, too.

But here’s the best bit: they donate 50% of all profits to organizations like our friends at WaterAid who are lifting the lid on sanitation issues in developing countries. Their donations go toward projects to help build toilets and provide proper sanitation to those who need it most.

Who Gives a Crap was founded by Simon Griffiths, Danny Alexander, and Jehan Ratnatunga in 2012. With the help of a crowdfunding campaign, they raised the $50,000 they needed to start production.

Who Gives a Crap understands that not having a toilet and water to wash your hands with leads to crippling disease in communities.

“We love toilets because they improve health conditions, provide dignity, and, this part is amazing, every dollar invested in sanitation brings about $5.50 in increased economic prosperity. Way to go toilets!” the group's website reads.

In the last three years, they have managed to donate $428,500. But they’re not stopping there. They know that the 2.3 billion people around the world who are without a toilet need their help, so this ambitious crew are aiming to reach $1 million in donations by this time next year. If you want to help them get there, buy a box  of their feel good loo paper and help wipe away poverty.

It’s worth signing up to their newsletters just to receive some essential loo reading material, tips on how to play with piglets and some random cute meerkats in your inbox.

Also check out their Instagram account to see all the creative things people are doing with the colourful paper the rolls are wrapped in. Who knew toilet paper could look so good!


Defeat Poverty

Who Gives a Crap: Toilet Paper That's Making a Difference

By Marnie Cunningham