A road safety campaign in London has been scrapped after complaints that it sexualised a 4-year-old girl, who is pictured wearing a hijab. 

The £2 million Children’s Traffic Club London campaign features a character called Razmi, who wears a headscarf. 

But critics pointed out Muslim women wear a hijab as a sign of modesty after reaching puberty, and to depict a 4-year-old girl wearing one forces young girls to grow up too fast. 

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Transport for London accused of 'sexualising' four-year-old Muslim girl wearing hijab in road safety campaign https://t.co/XwCFIkRORn

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More than 66,000 children across the capital have reportedly joined Traffic Club London since the campaign was launched in 2015, under former London Mayor Boris Johnson. 

The campaign was aimed at children aged three and four, and their parents and guardians, with a series of books and online cartoons, as well as an app with road safety advice and games. 

“If you are a Muslim girl and look at these images and see this girl is Muslim and she is wearing a hijab and you aren’t, you will think there’s something wrong with you,”  Aisha Ali-Khan, a Muslim feminist campaigner, told The Times.

“It is far too young. You are a child. What are you being modest for?” 

Human rights activist Gina Khan added: “You are sexualising a 4-year-old girl. It is as simple as that. The reason a female is covered is so men don’t look at her. How can you integrate into society if you have a four-year-old wearing a hijab?” 

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Both Transport for London, which promoted the campaign, and the Mayor of London Sadiq Khan have apologised for the campaign, and said that the images will be removed from the campaign.