South African Singer Lira Is Africa’s First Barbie Doll. Here's Why That's a Huge Deal.
Representation is inspiration.
The Barbie brand has been in Africa for decades but never before has the world-famous doll looked like a lot of African girls.
But last week, South African singer Lerato "Lira" Molapo made toy history when she changed the face of Barbie in Africa by getting a doll modelled after her.
Molapo, who is also the author of the autobiography Herstory, has become a favourite of audiences around Africa as well as performing regularly in the United States.
However, it’s not just her music that makes her popular — it's also that she has always stayed true to her natural look.
In a statement on her Instagram, Molapo said: “I’m deeply honoured to be Barbie’s first African role model and am excited to align with brand that is on a mission to show girls more diverse role models.”
The Lira doll is part of a global campaign that celebrates women who've broken down boundaries. Image supplied by Weber Shandwick .
“I have always been someone who endeavours the celebration of my skin tone and natural hair, and it is amazing to see this reflected in my doll which I hope will inspire girls across the African continent,” she added.
“This is an enormous gesture and affirmation that the world is celebrating Africa for who we are," she said.
The “Lira doll” is part of Barbie’s 60th anniversary campaign aimed at inspiring more girls by celebrating diversity.
Mattel, which manufactures Barbie, announced in March this year that they would be celebrating the iconic toys’ 60th in a way that’ll make every girl feel seen and affirmed.
“The brand is celebrating and inspiring girls around the world in its 60th year by celebrating role models to inspire the next generation by shining a light on women who are breaking boundaries in a variety of diverse career fields,” the company said in a statement.
Happy Women’s Day to all the strong, compassionate, passionate , determined, ambitious, unique, beautiful and powerful women out there. May we celebrate ourselves as we recognise we are them, support them as we see them around us, encourage ourselves as we aspire to be them and be mindful as we raise them! 🌺. 🌍 #YouCanBeAnything #MoreRoleModels
It's all part of Mattel’s “Shero” programme, which was launched in 2015 to use representation as inspiration.
The 60th anniversary collection honours more than 20 women from around the world.
They include Japanese tennis champion Naomi Osaka; British activist and model Adwoa Aboah; Canadian actress and activist Yara Shahidi; Australian journalist Ita Buttrose; and Chinese photographer Chen Man.
On Saturday with my mini me 🥰🌺. Happy Choose Day Fam 🙌🏾! Wishing you an awesome week 💃🏾. pic.twitter.com/i3JPbWBavU— LIRA-BORN FREE album (@Miss_LIRA) August 13, 2019
The dolls aren't on sale to the public, but are instead made as one-off gifts presented to the women in whose likeness they are made.
Molapo told Jacaranda FM that she “just couldn’t believe” she was chosen for the campaign — saying that she was worried she didn’t look like Barbie.
“Truly, my concern was always my hair,” she said. “You think to yourself, you've got short hair ... Barbies have long flowing hair, and so how's that going to work?”
As she discovered, it was her “authenticity” that made her stand out. She said: “I embody a lot of what they are trying to put across.”