When Kordale Lewis and Kaleb Anthony posted a photo of their morning routine to Instagram in 2014, they had no idea they were about to go viral.

The photo of the two fathers doing their daughters’ hair quickly gained more than 50,000 “likes,” according to Teen Vogue, and ultimately resulted in the family starring in a Nikon ad.

This month, Swedish brand Acne Studios featured the family from Atlanta in its new ad campaign — the first time a black LGBT family has been featured in a major fashion ad — and this time Lewis and Anthony were ready.

The photos showcase the adorable family in matching outfits doing exactly what you’d expect a family with four kids, two girls and two boys, to be doing — hanging out on the couch and jumping on the bed.

Acne Studios’ co-founder and creative director, Jonny Johansson, explained why he choice the photogenic family for the ad campaign in a press release. 

“I have been thinking of the family concept for a long time. I’m very fond of it since I feel that at Acne Studios, we began as a collective and we saw each other as family back then. A modern family,” he said. “It is also a way of highlighting that while every family is different, we all have the same love and want the best for our children. There is no ‘normal’ family—all families are normal.”

In an interview with i-D, Lewis and Anthony echoed that sentiment. 

“A modern family can be an interracial couple, a modern family can be a gay couple, a modern family can be a heterosexual couple. A modern family is one that loves their children and loves to be together as one, despite their sexual preferences or the color of their skin,” Anthony said.

“Today, a modern family is not defined by a man and a woman. It can be two parents, or one parent, taking care of kids. You have single parents, homosexual parents, straight parents, then you also have parents who do the surrogate thing to have a baby. It's a couple that is willing to provide for their kids,” Lewis added.

And, of course, the Internet has been feeling all the feels!


Demand Equity

This Is the First Fashion Ad to Ever Feature a Black LGBT Family – and It Is Awesome

By Daniele Selby