P&G's New Campaign Will Help You Take Simple Steps at Home to Fight Climate Change
‘It’s Our Home’ teaches Global Citizens how to take personal, sustainable actions.
Most people want to protect the planet, but they’re not always sure how to start. That’s why Global Citizen’s partners at P&G are helping to make climate activism accessible to people right from their homes through simple and sustainable steps.
Last week, P&G relaunched the It’s Our Home campaign, which tackles climate change through a collective effort between its brands like Crest, Gillette, Tide, Herbal Essences, and more. While the new initiative reaffirms P&G’s commitment to carbon neutrality for the coming decade, it also offers consumers the opportunity to step up for the planet.
According to P&G’s research, out of the 28 sectors of global greenhouse gas (GHG) emissions, “homes” are in the top three. But even small actions at home — like using cold water for laundry, taking shorter showers or turning off the tap while brushing our teeth or shaving, and recycling more — can demonstrate a personal commitment to protecting the planet and lead to enormous change.
In P&G’s new film for It’s Our Home, the company emphasizes that sustainable efforts at home are often spearheaded by younger generations. The segment focuses on Luisa, who helps her parents live more sustainably by encouraging recycling, monitoring their water usage, and more.
According to a Gallup study, 70% of adults aged 18 to 34 say they worry about global warming, compared to 56% of those aged 55 or older. This “global warming age gap” supports P&G’s research showing that nearly 90% of parents are inspired by their children to live more sustainably at home. In the It’s Our Home film, Luisa represents so many young people, who know that they will inherit the issue of climate change and have a responsibility to curb its effects. Luisa shows that even children have the power to influence their families and those around them to make changes in their lives.
Along with measuring the impact of their products with consumers, P&G is taking more sustainable steps as a company as well, starting with a reevaluation of their GHG emissions. Businesses measure their carbon footprint by classifying their GHG emissions in three categories, or scopes. Scope 1 emissions are direct emissions from company resources, and scope 2 emissions are indirect emissions from the generation of energy, like electricity, steam, heat, and cooling. Scope 3 emissions are the hardest to measure, and are linked to a company’s indirect operations, like the shipping of its products, employee transportation, and more.
In the coming months, P&G plans to release a full report on how it plans to transition toward a 2030 goal of net zero emissions for scope 1 and 2, and elements of scope 3 emissions. Taking steps to build a net-zero carbon economy is also a major element of Global Citizen’s Recovery Plan for the World campaign.
Starting now, P&G is inviting its consumers to take action alongside the company, proving that climate activism isn’t off limits to anyone.
“The challenges facing our environment impact us all, but together, we can all be a part of the solution,” said Virginie Helias, P&G’s chief sustainability officer.
“P&G has a unique responsibility to use our scale and influence to help build a better tomorrow, which we are doing through our 2030 goals, including partnering with others to combat some of the most complex issues we face,” Helias added. “I am delighted to launch It’s Our Home to show that our brands can enable small actions at home that collectively will have a big impact, fostering a sustainable, regenerative lifestyle for all.”
To read P&G’s latest It’s Our Home announcement, click here.
Register to take action with P&G on sustainability, gender equality, clean water, and more here.
To learn more about Global Citizen’s partnership with P&G, click here.