In three months the United Nations General Assembly will hold a historic meeting that will shape the next fifteen years and beyond. Yes, the UNGA meets every year. So what makes this year so special? Stay with me, this story is getting good.

Back in 2000 the UN developed the Millennium Development Goals, a list of 8 goals that were designed to improve the world. Among the MDGs successes was cutting extreme poverty in half. This success was great but it still leaves a lot of work left to do.

Now, the world has a chance to get the job done. The Global Goals, or as policy folks like to say “The Sustainable Development Goals”, are the roadmap to ending extreme poverty and solving climate change by 2030. What will be key to their success, however, is ensuring people know about them, so that world leaders are held accountable.

That’s where Project Everyone comes in. According to the campaign’s website, it’s mission is to share the Global Goals with the world’s 7 billion people, all in the span of 7 days. Sounds crazy, right? Check out the video above to see behind the scenes of this ambitious campaign and see how Project Everyone’s going to make it happen.

Editorial

Demand Equity

How Project Everyone will talk to 7 billion people

By Brandon Blackburn-Dwyer