In 2025 alone, over 200 climate-related disasters affected more than 87.8 million people worldwide. According to the UN Office for Disaster Risk Reduction, 7,348 major disasters were recorded between 2000 and 2019, compared with 4,212 recorded between 1980 and 1999.
A disaster can quickly disrupt access to essentials such as clean clothes, running water, and soap. For families rebuilding, these everyday essentials may be difficult to access. The first 72 hours are critical for assessing needs and restoring access to water, food, health care, hygiene, shelter, and other essentials.
That's where our partners at P&G show up. P&G and its brands like Always, Crest, and Tide work with disaster relief partners to provide personal care kits, cleaning products, and other forms of support based on local needs.
More Than A Century of Disaster Relief
P&G’s history of disaster relief work began during the 1913 Cincinnati flood, when P&G co-founder James N. Gamble helped establish the Community Chest (now United Way) to pool resources and speed aid during crisis.
Over the decades, P&G consistently built on this commitment — from operating early mobile laundry unites during World War II; to delivering 28 million P&G Purifier of Water packets to provide over 280 million liters of water after the 2004 Asian tsunami as part of the P&G Children’s Safe Drinking Water Program; to officially launching the mobile laundry service following Hurricane Katrina in 2005.
Today, the P&G Disaster Relief Program has three main components: donating everyday essentials; providing services such as mobile laundry and showers; and supporting relief organizations through grants.
Delivering Relief to Those Who Need It Most
The P&G Disaster Relief Program operates through a vast global network of non-profit and humanitarian organizations, and specific response efforts depend on local needs. Here are just some of the key partners P&G works with around the world:
When a hurricane hits, Matthew 25: Ministries supports disaster response efforts across the United States. For more than 15 years, the Cincinnati-based humanitarian organization has been a central partner in P&G’s U.S. disaster response, deploying Tide Loads of Hope mobile laundry and shower units and distribute P&G products to affected communities. GlobalMedic runs on the same instinct, leveraging P&G support to power its Fire Skid Program, funding portable firefighting systems that help volunteer crews reach wildfire-hot areas traditional trucks can’t.
P&G grants help Americares deliver medicine, supplies, and emergency aid to communities affected by disasters and other emergencies, while the company’s support of Direct Relief enables the organization to provide health kits, first aid supplies, and other assistance following disasters.
To help communities regain access to clean water, the P&G Children’s Safe Drinking Water Program launched in 2004 uses water purification packets distributed through partner organizations on the ground to bring clean water to communities facing floods, earthquakes, and drought. The program continues today and has worked with more than 150 partners in over 100 countries to bring over 26 billion liters of clean water to children and families in need on a global scale.
P&G also supports World Vision’s work to expand access to clean water in areas affected by conflict and disasters. CARE puts P&G-donated hygiene supplies and household essentials directly into the hands of families displaced by disaster, while Save the Children uses P&G funding to support emergency response programs in more than a dozen countries, including programs serving children affected by disasters.
Recent Impact & Ongoing Support
In late summer 2026, P&G and its partners supported disaster relief around the world, from earthquakes in Venezuela and Colombia, to flooding in Indiana, to wildfires in Europe. The Indiana response delivered laundry services, personal care kits, and household products, while more than one million products and water purifiers were distributed in Colombia.
To learn more or explore ways to support disaster response efforts, visit the partner organizations above or the P&G disaster relief website.