For decades, Procter & Gamble (P&G) has been on a mission to improve lives in meaningful ways. This year, that commitment has taken center stage as the company’s Children’s Safe Drinking Water (CSDW) Program celebrates an extraordinary achievement: delivering 25 billion liters of clean water to families and communities in need across more than 100 countries.

Clean water is not just a convenience — it is a basic human right. Yet today, nearly 2 billion people worldwide lack access to safe drinking water, a reality that threatens health, education, economic opportunity, and the essence of life itself. Since 2004, P&G has harnessed the transformative power of its own cleaning innovation to tackle this global challenge head-on.

Innovation That Saves Lives
The heart of the CSDW Program is the P&G Purifier of Water packet, a four-gram sachet that contains the power of a full water treatment plant. Developed by P&G chemist Dr. Phil Souter, who applied his expertise in fabric care science to a global problem. The packet makes it possible to turn 10 liters of contaminated water into safe drinking water in just 30 minutes using everyday items like a bucket, spoon, and cloth.

This simple innovation has transformed families’ lives, replacing the impossible choice of drinking dirty water or going without. For countless children, clean water has meant fewer days of illness, more days in school, and the chance to grow up with better opportunities.

The Power of Partnerships
Achieving a milestone as remarkable as delivering 25 billion liters of clean water to those in need would not have been possible without the strength of collaboration. Over the last two decades, P&G has worked with more than 150 partner organizations, including NGOs such as Americares, CARE, ChildFund, Save the Children, and World Vision.

Together, these partners have reached even the most remote communities, ensuring that clean water exists where it is needed most. From disaster relief zones to villages where infrastructure remains out of reach, these partnerships have shown that lasting impact is only possible through shared commitment.

Health, Education, and Growth
The ripple effects of clean water extend across many aspects of daily life.

• Health: Every day, hundreds of children under 5 die from waterborne diseases caused by contaminated water. By killing bacteria, viruses, and parasites, the P&G Purifier of Water packet helps families stay healthier.
• Education: When children are healthy, they can stay in school. In many regions, it is young girls who shoulder the responsibility of securing and managing water. With clean water at home, they gain the opportunity to attend school consistently, building brighter futures.
• Community Growth: Access to clean water enables families to pursue economic opportunities. It reduces the disproportionate burden on women and girls, supporting broader community development and resilience.

Reaching the 25 Billion Liter Goal
When P&G set the ambitious target of delivering 25 billion liters of clean water by 2025, it was more than just a numeric milestone — it was a bold statement of possibility. Through consistent innovation, tireless efforts from employees, and the unwavering dedication of local leaders and NGO partners, this goal has now been achieved ahead of schedule.

This achievement is about more than numbers — it’s about people. From the mother in rural Africa who can now give her child clean water to drink, to the child in Southeast Asia who can attend school instead of staying home sick, the program’s impact is measured in lives transformed.

What’s Next for CSDW?
While 25 billion liters is a remarkable accomplishment, the journey is far from over. The reality remains that a significant portion of the world’s population still lacks access to clean water, and that figure is only increasing in the face of global crises.

Looking forward, the CSDW Program will continue to serve as a critical bridge during disasters and crises, delivering immediate relief until longer-term water solutions can be established. Together with partners, they are committed to expanding the reach of the program, ensuring that more families can benefit from access to the basic need that is clean water.

This milestone is not an end point — it’s a renewed call to action.

A Shared Achievement, A Shared Responsibility
P&G’s delivery of 25 billion liters through the Children’s Safe Drinking Water Program demonstrates what is possible when innovation and collaboration come together. But it also highlights the ongoing responsibility we all share in addressing the global water crisis.

As P&G celebrates this milestone, it reaffirms its commitment: to keep transforming lives through the power of clean water.