The Global360 Challenge, organised by Media Trust, is an opportunity for young filmmakers in India to not only showcase their skills, but also to share stories about people and communities whose lives have been changed by aid, and on social entrepreneurs, technologies, and initiatives, from the most simple to the most innovative, that are making a difference.
In August, Global360’s judging panel of young people and top creative directors will select a winner from each category to win ?200,000 and a runner-up who will receive ?100,000. An overall winner will receive a trip to the prestigious Cannes Lions Festival next year.
Global Citizen has caught up with some of the finalists for the Challenge, and today we're talking with Abhiraj Rajadhyaksha, whose video you can watch at the top of this article!
Why did you get into filmmaking?
I have always loved to put my opinion in front of the world, and get genuine feedback about the same. That is the only way you can keep learning new things and develop an unbiased view about various subjects. We are surrounded by interesting stories and fascinating characters. Through film making I simply want to show the world what I see in my everyday life.
Why did you choose to enter Global360?
It is a great platform for such a sensitive issue. It requires a global audience and the challenge is doing a great job for that.
What is it about your subject that you think is important to show?
There is a strong bias when it comes to women in India. Rather than anything else, it is required to change our mindset about women.
What is it about Global 360 that you think will help to change peoples opinion of India?
When one tries to give out a message in an entertaining fashion, it is more likely to get registered. It generates a recall value in itself. Rather than lecturing people about changing their opinions, it is a better way to show them. I believe that films are a reflection of our society. It is better if we let the people judge if the reflection is ugly or not. And that's the role of this challenge. To showcase the reality to the masses.
Did creating your Global360 film have any effect on you, or those around you?
Even for a 3 minute film, there is a lot of research required. Harshit has done a fabulous job in writing the script and same goes with Ankit for the production design and Ayush for the music. It has been a wonderful team effort. And we have developed a greater bond. Talking of the subject, I always believe that the change starts from me. I have greater respect for the charitable organizations working for women empowerment and education in rural India.
How will taking part in Global360 help you in your aspirations and future?
For every artist, encouragement in any form is always welcome. It will be a great joy when the judging panel and the vast audience will watch our film and give us the valuable feedback.
What role do you think the arts have in the development of India?
It is important to give a message in a subtle fashion. If we need to bring about a change it needs to be in moderation. And art, of any form enables us to do so. Without being pushy, it asks the audience to reflect on their actions.
What was the area you grew up in like?
I was born and brought up in Mumbai.
In your lifetime, what do you think the biggest problem that India faces?
Orthodox mentality.
How do you think it can be overcome?
Through education of the right kind without any religious biases.
What's your favourite film featuring India?
Rang De Basanti. It speaks of the change youth can be about.
Any tips for other young film makers?
We are privileged that we can make films. We have challenges of different sorts. But it is important to bring forward the subjects, which need the attention of the masses.
Do you think international aid works?
Yes.