This Model Just Made History by Wearing a Breast Pump Down the Runway
Are stylish breast pumps the latest fashion accessory?
Fashion designers have motherhood on their minds.
Model Valeria Garcia walked down the runway wearing a breast pump at the Marta Jakubowski Spring 2019 show as part of London Fashion Week on Friday, BBC reports.
We hit the catwalk yesterday to reveal Elvie Pump at Marta Jakubowski's SS18 fashion show! Elvie Pump will revolutionise the way women breast pump https://t.co/Qbw3HVH2cV#PumpWithPride#breastpump#femtechpic.twitter.com/J4Fo8RzG7u— Elvie (@helloelvie) September 15, 2018
It’s no wonder Garcia was the first model to ever sport a breast pump at Fashion Week — the historically clunky devices have never looked this chic. The Elvie, which allows mothers to control milk flow “silently and secretly” by app, simply appeared to be another layer of Garcia’s lacy bra. There’s currently a waitlist for the pricy ($479) innovation making breastfeeding more convenient for women who can’t always find the privacy to pump while out and about, or at work.
Breastfeeding, when an available option, is shown to be the healthiest choice for babies and mothers, but not enough women do it. The UK has one of the lowest breastfeeding rates in the world, according to UNICEF. While publicly breastfeeding has been legal in the UK since 2010, it continues to be a target of criticism.
At Miami Swim Week 2018, Sports Illustrated model Mara Martin similarly made history as she held her daughter and pioneered breastfeeding down the catwalk. Martin wanted to remind everyone: "Breastfeeding is a natural thing.”