Artist, songwriter, and activist Billie Eilish is giving her fans a chance to support her while also protecting the planet.
Eilish announced on Instagram on Wednesday that she’s releasing a new sustainable merch collection, according to Teen Vogue. The collection is to promote her new documentary The World's a Little Blurry, which premieres Friday on Apple TV+.
The artist shared how the collection of hoodies, sweatpants, socks, and t-shirts, available for pre-order and out May 2021, are ethically made.
“Everything in this line (besides the socks) [is] made from organic fabrics!” she wrote on Instagram. “All grown without pesticides, which is better for the environment. Everything is made in the USA (mostly in California) which supports our homegrown economy and saves on international shipping, meaning it’s more sustainable."
Artist merchandise often contributes to the fast fashion industry and is not made ethically or sustainably by using exploitative labor and releasing carbon emissions.
Pieces in the new collection range from $26 socks to a $236 hoodie and Eilish explained why they’re a bit pricey.
Billie Eilish - #TheWorldsALittleBlurry Collection— billie eilish (@billieeilish) February 24, 2021
Available now https://t.co/d35F5mmOjrpic.twitter.com/ZMpXMfRxdl
“You might notice the prices are a little higher, but that’s because this is a big step in making my clothing more sustainable,” she wrote. “My hope is that by investing in more high quality items they will last for a much longer time, and we can all buy and consume less.”
Eilish is a known climate advocate and committed to making her 2019 world tour “green.” She also made an appearance at a press conference on Tuesday announcing Global Citizen’s Recovery Plan for the World campaign to ensure all countries can recover from the COVID-19 pandemic equitably.
“We’ve got to take action to get everyone access to COVID-19 vaccines as quickly as possible,” Eilish said, calling on her fans to join her in taking action. “At the same time, we’ve got to actively address the climate crisis, and strive to curb CO2 emissions and protect biodiversity.”
Eilish is one of several artists pivoting toward more sustainable merchandise. The band The 1975 recently repurposed old t-shirts to promote a tour and asked fans to bring their own shirts to get printed at musical festivals, and Dave Matthews Band sold recycled band poster journals.