#ThisIsWhy: 15-Second Stories for the Amazon

Tell France and Norway why the Amazon matters — in 15 seconds or less.

What to know:

• The Amazon is home to over 30 million people, thousands of species, and priceless Indigenous wisdom, but it's disappearing.
• Deforestation and land grabs are rising, threatening the forest and the communities who protect it.
• Post a 15-second Reel tagging President Macron and Chancellor Mertz — and we’ll amplify your message.

Learn More about this cause:

The Amazon is one of the most vital ecosystems on Earth, and right now, it's in crisis. Logging, mining, and unchecked development are destroying it faster than ever. But this forest doesn’t just belong to one country, it’s part of all of us.

We’re calling on Global Citizens to speak up where it counts: on social media. Use Instagram Reels to share a quick but powerful message explaining why you care about the Amazon. Whether it’s for the air we breathe, the people who live there, or the future you want. This is your moment to go public with your passion.

Tag France and Norway directly in your Reel to show them the world is watching. Your video could be amplified by Global Citizen and used in digital advocacy moments leading up to COP30, Brazil’s Amazon Summit, and the G20 in Africa.

This isn’t just a social trend — it’s a wave of public pressure. And your 15 seconds could help turn up the heat on leaders who need to act now.