Why does your water footprint matter?
It might feel like an endless resource, but as climate change worsens, the world’s freshwater resources are increasingly under threat. At the same time, our consumption of freshwater resources is rising, with the average American using 657,730 gallons per year. From growing coffee to our clothes, the water needed for our lifestyles impacts the world around us.
The good news is that every one of us can make a difference.
By changing the way we consume, we can reduce our water footprint and move systems towards more sustainable practices that protect our planet and the environment.
Fashion is one important area where we can imporve our footprint.
American Eagle is among the clothing brands leading the way to reduce water usage in its practices through its Water Leadership program, which produces and sources clothing with less environmental impact. AE's Real Good jeans require far less water than a average pair and their factories have started recycling their water, with 44% of water in laundries recycled back into production.
With the fashion industry making up 4% of all fresh water usage gloally, steps like this make a huge difference!
Find out what you can do to shrink your water footprint! Take the quiz and use your points to earn a sustainable reward from American Eagle with us.