With plastic pollution threatening our oceans and life on land, it’s critical for corporations to play their role in protecting and promoting healthier environments.
Through partnerships with different organisations, communities, and local governments, Coca-Cola Africa has been campaigning for a #WasteFreeSA by educating consumers, encouraging visible recycling, and maintaining the financial health of contracted recyclers. As a result, South Africa has seen an increase in recycling PET (polyethylene terephthalate), with collection rates going from 14% in 2005 to 65% in 2017.
The greatest impact comes from collective action, especially communities and consumers. This is done through ongoing clean-up campaigns, in which community members are encouraged to collect litter in their neighborhoods.
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