What’s the Dirt on "Farming"?

Agriculture is more than farms: it’s full of careers and opportunities.

What to know:

• Millions of people work in agriculture, yet it’s seen as “just dirt”when it’s a driver of jobs, tech & sustainability.
• Behind every farmer are lawyers, bankers, marketers & scientists. Let’s bust the myths and unlock agriculture’s potential.
• Ask your burning questions on agriculture, big, silly or small. We’ll answer them to show the sector’s real opportunities.

Learn More about this cause:

Millions of young Africans are searching for work and agriculture is already the continent’s biggest employer. 

But agriculture isn’t just about fields and crops—it’s a whole world of possibility. Think lawyers shaping land rights, engineers designing solar-powered irrigation, marketers turning local products into global brands, scientists inventing climate-smart seeds, and techies building apps that connect farmers to markets.

From the boardroom to the marketplace, agriculture is buzzing with opportunity. Yet too often it’s dismissed as “just dirt” or working hard on a field. We want to change that. 

What have you always wondered about farming, food or the land—big, small, or silly? How does food reach cities? Can drones herd cows? Who sets food prices? Ask it! Your curiosity will help us show agriculture as modern, fun and full of opportunity for everyone.