I’m convinced that Google is the font of all knowledge.

Want to find the nearest gas station? Google knows.

Wondering how many people live in Argentina? Google will tell you faster than you can say “Buenos Aires.”

Curious to know what burning questions about New Yorkers keep the world up at night? Type “do New Yorkers” into the search bar and let Google do the rest.

(For the record, I myself have often wondered whether New Yorkers “talk fast,” “wear shorts,” and “burn more calories.” Inquiring minds want to know!)

But the world’s favorite search engine doesn’t stop at trivia: Sometimes Google’s insights are surprisingly profound.

That’s the idea behind “Search for Syria,” a powerful new video from USA for UNHCR, the UN Refugee Agency. This simple yet incredibly moving video use Google Images search results to juxtapose life in the United States with life in Syria. As you might expect, the contrasts are jarring.

The video starts off innocently enough—just a routine Google search on someone’s iPhone for the phrase “home USA.”

Up pops a collage of manicured, inviting-looking homes.

Then the unseen Googler replaces “USA” with “syria” in the search bar. Google returns images of bombed-out apartment buildings and streets filled with rubble. In one especially striking photo, forlorn household items—a chair, a desk, a clock—are visible through a gaping hole in the floor of what was once a family’s home.

Taken together, the two searches paint a searing picture of the devastation caused by four long years (and counting) of civil war in Syria. The explicit comparison between life as many Americans know it and life in war-torn Syria invites viewers to experience that devastation in a personal way by imagining how life would be different if theirs was the home in ruins.

But the video doesn’t stop there. Next, it shows the same experiment carried out for two more search terms: “car” and “children.”

The photos are different, but the effect is much the same. The images of Syrian children stranded amid the wreckage of war hit me hardest. Watch the video to see for yourself. (Fair warning: some of the images are graphic in nature.)

The UN Refugee Agency released this video alongside some troubling new numbers about the war in Syria and resulting refugee crisis. More than 4 million Syrians have now been forced to flee the country, making this the single biggest refugee crisis in decades. That number, which is expected to grow, doesn’t even include the additional 7.6 million Syrians who have fled their homes but remain inside Syrian borders.

Worldwide, 1 out of every 5 forcibly displaced people is Syrian. Half of the world’s displaced people are children. Think about that for a minute.

The situation is undoubtedly dire, but “Search for Syria” has one more Google search up its sleeve. The video ends with photos of smiling Syrian children at school and at play—a welcome change of pace from all the doom and gloom beforehand. The search terms that returned those images? “[C]hildren syria unhcr.”

Clearly, UNHCR’s work on behalf of Syrian refugees everywhere is making a difference in the lives of real people. And there’s more good news! If this video leaves you feeling inspired to take action in support of Syrian refugees, there are some concrete things you can do right now to help.

Visit www.UNrefugees.org/google to find out how you can contribute your time and resources to the cause.

Editorial

Gerechtigkeit fordern

What can 7 simple Google searches teach us about the Syria crisis?

Ein Beitrag von Hans Glick