14 million Brits will splash out nearly £2 billion on Black Friday. By the time you’ve finished reading this article, over £10 million more will have been spent. Tens of thousands of pounds will dance around discounts for every word you read right now. Unless you’re blacking out for Buy Nothing Day, a third of the UK is expected to cash in on deadline deals to save some money in the run up to Christmas.
But it doesn’t have to be this way. Some brands have set their goals beyond bargains, aiming for a better world instead. So get those wallets out free of guilt. Shopping hasn’t been so much fun since Dale Winton retired.
Read More: Black Friday Pros & Cons: the 50.9 Billion Dollar Question
Pieminister
The famous pie makers have pronounced today #BlackPieday, and will be giving away surplus food stock in its regional outlets in return for donations to homeless charity Shelter. It’s part of A Little Act of Pieness, a campaign that’s given away 18,000 pies since it began at the start of the year. Shelter have helped millions beat homelessness. Not a bad way to spend your dough (sorry).
What you doing tomorrow morning? Donating to @shelter in return for free pies of course #BlackPiedayhttps://t.co/GgJw6KWq8n#blackfridaypic.twitter.com/HZTESBUsIi
— Pieminister (@pieminister) November 24, 2016
Lush Cosmetics
Black Friday just got more explosive. Lush are releasing a bath bomb to raise money for the digital activists at Access Now, a charity that fights government ordered internet shutdowns. As part of the #KeepItOn campaign, they’re also collecting names for a petition asking world leaders to protect the internet. They look a bit like Harry Potter dragon eggs too. Which is cool.
Thanks to everyone who came out to our launch with @lushcosmetics last night! Get your exclusive 404 Bath Bomb on Black Friday. #KeepitOnpic.twitter.com/qWrNEgUtjL
— Access Now (@accessnow) November 23, 2016
Fat Face
The clothes brand has scrapped Black Friday discounts completely. Instead, they’ll be donating £100,000 of profits earned this week to a huge variety of local charities across the UK. For every regional store, they’ve picked a different charity that’s important to their community. One staff member, in Newark, will be dressing up in as many of the store’s clothes as possible to raise even more money.
Instead of Black Friday discounting, we're donating to charities & giving back to communities around us! #thanksforgiving#sharethehappinesspic.twitter.com/mSMGq0dDbh
— Fat Face (@FatFace) November 21, 2016
Patagonia
Every single thing you purchase from Patagonia’s Black Friday sale will go straight towards environmental causes. Every. Single. Thing. That’s not just profits - that’s all the money from every single sale. Since 1985, 1% of the company’s sales have gone to charity, raising over $74 million.
Read More: Patagonia Will Donate 100% of Black Friday Sales to Environmental Causes
“The threats facing our planet affect people of every political stripe, of every demographic, in every part of the country,” said CEO Rose Marcario. “We all stand to benefit from a healthy environment—and our children and grandchildren do, too."
Arena Flowers
The fairtrade florist wins at social media. No, really. They’re hilarious. But they’re also offering a fantastic Black Friday deal where 25% of the cost of your bouquet will go to a charity of your choice. And, as you can see below, they’ve got some other pretty decent suggestions too.
Some amazing Black Friday bargains. pic.twitter.com/YRIhW7uvqS
— Arena Flowers (@ArenaFlowers) November 18, 2016
Go with these guys to bring some light back to Black Friday. But the social spending season is far from over. Next week is Giving Tuesday, where last year over £6,000 was donated every single minute. Watch this space!