I. QUESTIONS ABOUT THE GLOBAL CITIZEN FESTIVAL
Who's behind Global Citizen Festival?
The Global Citizen Festival is an initiative of the Global Poverty Project, an international education and advocacy organization working to catalyze the movement to end extreme poverty. An Australian grown project, The Global Poverty Project creates campaigns with the purpose of increasing the number of people taking action to end extreme poverty, with the vision of a world without extreme poverty, within a generation.
What is Global Citizen
Launched successfully with the Global Citizen Festival on September 29, 2012 in New York City’s Central Park, Global Citizen is an innovative online platform and mobile application that tracks and rewards activist action through a point-scoring system. Accumulated points are used as a currency to bid on live entertainment experiences like tickets to great concerts and a host of other entertainment events. Learn more about the idea of Global Citizen here
, and about our impact and achievements here
What is the Global Citizen Festival?
The Global Citizen Festival is an action-rewarded, awareness driven music festival, where fans engage with causes in order to win tickets. On September 29, 2012, more than 60,000 people attended the first Global Citizen Festival on the Great Lawn in New York’s iconic Central Park. The Festival featured live performances by Neil Young with Crazy Horse, Foo Fighters, The Black Keys, Band of Horses, K’Naan and more. The Festival was a live entertainment event where tickets were accessed through points earned by taking action against extreme poverty, such as signing petitions and sharing information, on behalf of the Global Citizen partners. This Global Citizen Festival in Melbourne is timed to coincide with the UN Summit to raise awareness and leverage government aid, and is happening at the same time as a similar Festival in New York City.
Who is supporting the 2013 Global Citizen Festival?
The 2013 Global Citizen Festival is presented by Cotton On Foundation, with the generous support of Hewlett-Packard, and the Pratt Foundation. The Festival is only possible because of the critical funding from the Sumner M. Redstone Foundation that allowed the Festival to move forward.
Who are the artists -involved in this year’s Festival?
The 2013 Global Citizen Festival will feature Evermore and New Empire, plus a livestream from the New York event with Stevie Wonder, Kings of Leon, Alicia Keys and John Mayer.
How will this initiative change the world?
The Global Citizen Festival aims to raise the consciousness of a generation to make change inevitable. It’s an incredible tool to promote activism through something people love – live musical entertainment – and in turn, give our world leaders a clear and compelling mandate to commit to ending extreme poverty by 2030.
What role does music have to play in helping to end extreme poverty, hunger and preventable disease around the world?
Music transcends boundaries and languages and serves as an outlet for raising awareness around that face everyone. Through music, we have an opportunity to reach millions with the message that we can end extreme poverty in a generation, which means reducing gender inequality, eradicating preventable diseases like polio and malaria, increasing access to education, and more
Is Global Citizen just another 'clicktivist' site?
In an age of online connectivity, online action plays an important part in affecting change. In fact, last year online action helped our campaign, The End of Polio, secure $118 million of additional funding for global polio eradication efforts. Global Citizen harnesses the power and reach of online and mobile technology to provide passionate people with opportunities to learn about issues and take online action anytime, anywhere. It will also provide a variety of offline action opportunities – offering users pathways and journeys to more, and more varied, action. Learn more about the idea of Global Citizen here
, and about our impact and achievements here.
How does an online platform relate to social movements?
Throughout history, ordinary people have created extraordinary change. By standing up against injustice, raised their voices and shared their vision for a better world, they have formed movements that have shaped history. Right now, across the globe, millions of people are taking action to fight the injustice of extreme poverty - tackling some of the biggest issues of our time, and making remarkable advances. They have helped achieve massive progress, halving extreme poverty in the last thirty years, and bringing polio to the brink of eradication. Our generation has the opportunity to finish the job – to see an end to the injustice of extreme poverty. But to do it we’re going to need to build the movement of people taking action. Global Citizen has been designed to serve this movement. We’ve partnered with leading organisations to provide existing change makers with the information and opportunities they need to take effective action (now and into the future); and provided a dashboard to allow those taking their first action to find action opportunities that appeal to them. Put simply – we’ve created a platform to unite, and amplify the calls of the movement. Learn more about the idea of Global Citizen here
, and about our impact and achievements here
Do you promote advocacy rather than fundraising?
The money we give as individuals is important, but to bring about the end of extreme poverty, we also need governments and businesses to play their part: by changing rules, practices and giving money themselves. For example, the Global Polio Eradication Initiative faces a $945 million funding gap that needs to be filled in the next 18 months. This is not something individuals can achieve by themselves. But collectively, we can work with governments to ensure stronger international commitments to tackle issues such as the eradication of polio. That’s why Global Citizen both supports individual charities, whilst also asking you to use your voice to encourage governments and others to play their part too.
What about domestic poverty issues?
The Global Poverty Project believes that extreme poverty is the greatest injustice facing our time. We believe that a world that sees approximately 1.2 billion people survive on the equivalent of $2 a day and deprived of their basic rights and opportunities is unjust, and unacceptable. We believe that domestic issues of poverty and injustice are also important, and we believe that our society has the ability, and the resources, to address both.
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II. QUESTIONS ABOUT ACTIONS
How do they win tickets through their participation?
Global Citizens earn points for each action they take. Each action yields a certain number of points. You must have 8 points to enter to win tickets to the Global Citizen Festival. There is an intrinsic reward for being socially engaged, but the Global Citizen platform give the public an incentive to engage by providing the opportunity for a tangible, immediate reward.
Who chooses the point value and on what is it based?
The Global Poverty Project determined the point value of 8 to enter to win tickets to this year’s Festival. Points are assigned to actions based on how much impact the action makes. For example, sharing a video on Facebook helps grow the movement, and gets one or two points. Signing a petition that helps demonstrate public support for a government or business action receives two to four points. Emailing a politician's office is an even higher threshold, and clearly demonstrates that you care about an issue, so it's worth five points. And we know that when a lot of citizens stand together and take action, our government and business leaders respond.
How are the points per action determined, how they are stored in the Global Citizen account, and then how they are accessed/used for opportunities/tickets? (The mechanics)
Points are assigned to actions based on how much impact the action makes. Once the action is taken, the points are stored on Global Citizen under the participant’s profile. Once a participant has taken enough actions to earn the points needed, you can redeem them to enter to win tickets to the Festival.
What types of actions can people take?
The actions fall under two categories:
1) social sharing, education and movement building;
2) advocacy campaigning for what we can do for the world’s poor in the four focus areas for this year’s Festival: education, health, women’s equality and global partnership.
Through the social sharing actions, participants help to build the movement by sharing content like videos and infographics with their social networks. Through the advocacy campaigning actions, participants can sign petitions and send emails to their representatives to help influence policy efforts that affect the world’s poor. Both categories of actions are vital to the success of building the movement to end extreme poverty.
A fan would get one point for sharing a video on Facebook -- can you be more specific?
We encourage Global Citizens to view and share on social media various educational videos from the Global Citizen partners about issues related to extreme poverty, specifically in the focus areas for this year’s Festival of education and protecting foreign aid.
What is the highest number of points somebody could earn for one activity?
The highest point-earner is to call your politician on a particular issue, which can be worth from 5-10 points, or to email your representative, which is worth 5 points. Signing petitions is worth 2-4 points. Taking quizzes and watching educational videos, which you can Tweet or share on Facebook, are worth 1 point each. All actions on Global Citizen are affiliated with the Global Citizen partners.
How do you track the actions people take, especially actions such as calling a representative? How do you know someone has actually placed a call?
The actions are tracked through the Global Citizen online platform and mobile app. Once a participant takes an action, for example sharing a video on Facebook, the points are registered to their Global Citizen profile. Through the mobile app, we are able to track, with the same technology, when a participant makes a call to their representative’s office.
How many points must a fan earn to get tickets? And it wouldn't be automatic, right -- the fan's name would be entered into a lottery?
To enter the prize draw for Festival tickets, users must have 8 points. Users may "spend" these points to enter into as many prize draws as they have points for. Winners will be informed via email when the draw is made and they win.
How many actions will initially be available on the site?
To start, participants can share content via social media (e.g. posting a video on Facebook to help build the movement), they can sign petitions, email representatives, watch educational videos, read and share articles.
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III. QUESTIONS ABOUT TICKETS
How many free tickets will you be giving out to the Global Citizen Festival?
We will give away 625 free double passes to the 2013 Global Citizen Festival in Melbourne. All people who win tickets must be registered Global Citizens and have accumulated at least 8 points from actions taken.
When are draws for tickets to Global Citizen Festival?
Draw dates will be announced in mid-August.
How will you prevent these tickets from winding up on the secondary market?
The best way is to ensure that people have to work hard for the tickets in the first place, and therefore value them highly. The currency for these tickets is effort. And the more effort involved, the more value received.
Is there a limit to the number of times one person can enter?
Yes - six.
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IV. QUESTIONS ABOUT THE POLICY GOALS
Why is education one of your policy goals this year?
We’ve reduced the number of children who do not go to school by 48 million since 2000. And yet, 1 in 10 children worldwide still go through life without even a basic primary education. Today, of the 57 million children who go without an education, 31 million are girls (UNESCO Institute for Statistics). This September, we will shine the international spotlight on this education emergency to call on world leaders to commit the funding needed to put education first - and push for girls to have equal access to education. It is vital that global citizens act now to ensure that no more lost generations fall through the cracks, destined to a life of poverty and powerlessness. As we stand up to call for immediate action on the education emergency, momentum is building. We could help trigger the tipping point.
What are you asking for specifically?
We’re asking the global community to answer the call of parents and young people everywhere for the schooling all children deserve – from the earliest years to adulthood. Specifically, we’re asking governments of developed countries to uphold their pledge to put every child into school by increasing financial support for the Global Partnership for Education, the only multilateral partnership devoted to getting all these children into school for a quality education. It provides much needed grants to governments to expand schooling to the most marginalized and impoverished communities – and cannot keep pace with requests for support from countries; committing to allocate at least 10% of their foreign aid budget towards basic education. Currently donor aid programs commit on average less than 3 percent of their aid to basic education, though it is core to the success of all other development efforts.
How do your sponsors play a role in reaching these goals?
The Cotton On Foundation believes in the power of education to create meaningful and long-term change. They believe without doubt that education is the single most important catalyst in ending global poverty. The organization invest not only money, but also time and resources in participating in the change. Cotton On Foundation has provided resources for the quality education of over 3,500 students, helping the student pass rates in Mannya Village in Uganda increase from 26 percent in 2008 to 95 percent in 2012.
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V. QUESTIONS ABOUT THE ACTIONS LINKED WITH THE POLICY GOALS
Is there a specific action tied with your education focus?
Yes – one of the first actions Global Citizen will feature is the Stand with Malala petition, which demands emergency action to help the 57 million children without access to education. This petition is part of a global effort to establish universal primary education by December 2015, the deadline for the Millennium Development Goals.
VI. QUESTIONS ABOUT THE GLOBAL CITIZEN PARTNERS
Are there other organizations involved, and how were they chosen?
The Global Poverty Project carefully selects the world's most effective charities and organizations to partner with and promote through Global Citizen, selecting organizations and campaigns that will maximize outcomes for the world's poor. They share a commitment to collaboration, and are passionate about energizing the fight against extreme poverty, and inspiring greater action.
Global Citizen's partners (both here in Australia and in the USA) include: Global Partnership for Education and UN Special Envoy for Education, The Earth Institute, the UN’s Special Advisor on the Millennium Development Goals Jeffrey Sachs, The Global Alliance for Vaccines and Immunizations (GAVI), Women Deliver, World Food Program USA, The World Bank Group, U.S. Fund for UNICEF, Make Roads Safe, CARE, charity: water, Toilet Hackers and more. The Festival is also partnering with leading innovators in the field of global partnerships to fight poverty such as Cotton On Foundation, Kidnected World, HP Life and more.